Post by account_disabled on Mar 16, 2024 6:18:31 GMT
Landing pages are separate from your website as they are created for a specific purpose. You can create as many landing pages as you want, such as one for each campaign or offer you launch. According to a recent survey, over half of marketers have between five and ten landing pages on their websites. The difference between a landing page and your main website is that your website doesn't have a single objective or call to action (CTA) for visitors to follow.
Home pages, while an important element Marketing List of a website, are typically less focused on a particular task because they serve the masses. Home pages are great for direct traffic, but when you can control how visitors arrive at your site, a landing page is the best place to direct them. When you have a specific product or campaign to promote, create a dedicated landing page. You can drive traffic to that page through email marketing, social media, and pay-per-click (PPC) advertising.
If your messaging and the rest of your landing page elements align with your visitor's goals, you should have a better chance of converting visitors into leads. In a HubSpot survey of 101 marketers, 10.9% say their landing pages have a conversion rate of 20% or higher. on average. conversion rate? Check out the tips below to learn what to include on a landing page to drive traffic and acquire leads.