Post by Max on Oct 3, 2020 14:19:12 GMT
What is all this about? I’ve noticed the tactic creeping in in recent years…
Maybe the media want the high street to die, maybe they have some ulterior motive to try to make the masses believe on-line shopping is the way forward. They certainly appear to be offering saturate coverage for a disproportionately small aspect of retailing.
I’m always amused by disproportionate mass media coverage on certain topics and wonder just what they are getting from this line of messages?
If you were to take it as read based on media reports then we would be thinking that the high street is dead and we all shop on-line. Fact is that on-line shopping makes up about 15% so 85% is still done in stores. The on-line figure is expected to grow in the next 5 years to around 20% but what is certain is that there will never be a time when we all choose to shop by mouse and waiting in for deliveries.
Likewise buzz words like ‘click & collect’ are spoken about by the business sector of reporters all too often but this actually only amounts to 3%. That means a massive 97% of supermarket shopping is still done in-stores. This is not the impression you get from the TV coverage we receive.
It not too dissimilar to the tone they use when talking about Aldi, Lidl and Ocado. They report these new brands as booming success stories wiping out the ‘big four’. The reality is despite aggressive marketing Tesco has 27% share, Asda 15%, Sainsbury’s 15% and Morrison’s at 10%. Away from the dramatic reporter ‘noise’ Aldi has 8%, Lidl 6%, Waitrose less than 5% and Ocado just 1.4%.
The way TV news, business media tell their stories might create the illusion that the high street is dead and we all shop on-line with these newer competitors…but the facts do not support it.
Similarly you cannot go to a tabloid (or broadsheet for that matter) without being hit by a myriad of social media stories. Primarily these are lazy journos who have chosen to have literally just copy & paste posts and pictures from someone else platform. The column inches these make up has become a large portion of all news media’s content. Much like the TV talking about high street retails decline; the tabloid gives a perspective that they are proportionately representing the masses and if you are not on social media you are somehow missing out. We are not!
Incidentally I am not on any social media platform, never have been and my life functions great without it. I’ve also never watched Good Morning Britain or This Morning nor do I listen to Amanda Holden on the radio……but if the daily tabloid are to be studied you would think the country did nothing else.
There will be a reason why so much space is given to minority trends but I am lost as to what it is!
Maybe the media want the high street to die, maybe they have some ulterior motive to try to make the masses believe on-line shopping is the way forward. They certainly appear to be offering saturate coverage for a disproportionately small aspect of retailing.
I’m always amused by disproportionate mass media coverage on certain topics and wonder just what they are getting from this line of messages?
If you were to take it as read based on media reports then we would be thinking that the high street is dead and we all shop on-line. Fact is that on-line shopping makes up about 15% so 85% is still done in stores. The on-line figure is expected to grow in the next 5 years to around 20% but what is certain is that there will never be a time when we all choose to shop by mouse and waiting in for deliveries.
Likewise buzz words like ‘click & collect’ are spoken about by the business sector of reporters all too often but this actually only amounts to 3%. That means a massive 97% of supermarket shopping is still done in-stores. This is not the impression you get from the TV coverage we receive.
It not too dissimilar to the tone they use when talking about Aldi, Lidl and Ocado. They report these new brands as booming success stories wiping out the ‘big four’. The reality is despite aggressive marketing Tesco has 27% share, Asda 15%, Sainsbury’s 15% and Morrison’s at 10%. Away from the dramatic reporter ‘noise’ Aldi has 8%, Lidl 6%, Waitrose less than 5% and Ocado just 1.4%.
The way TV news, business media tell their stories might create the illusion that the high street is dead and we all shop on-line with these newer competitors…but the facts do not support it.
Similarly you cannot go to a tabloid (or broadsheet for that matter) without being hit by a myriad of social media stories. Primarily these are lazy journos who have chosen to have literally just copy & paste posts and pictures from someone else platform. The column inches these make up has become a large portion of all news media’s content. Much like the TV talking about high street retails decline; the tabloid gives a perspective that they are proportionately representing the masses and if you are not on social media you are somehow missing out. We are not!
Incidentally I am not on any social media platform, never have been and my life functions great without it. I’ve also never watched Good Morning Britain or This Morning nor do I listen to Amanda Holden on the radio……but if the daily tabloid are to be studied you would think the country did nothing else.
There will be a reason why so much space is given to minority trends but I am lost as to what it is!