Post by account_disabled on Jan 11, 2024 8:03:40 GMT
The goal of this analysis is to compare our current search query performance to the same timeframe for the previous year and vice-versa. In this example we are going to pull the previous month’s performance.
In the AdWords interface, select “Last month” from the date range picker.
Select columns (Search Term, Impr. Clicks, Cost, Conv., Avg. Pos.).
Download reportand open it in Excel.
Follow steps 1-3 for the same month last year(use “Custom date range”).
Combine both reports in a Whatsapp Mobile Number List single Excel workbook and rename the worksheets “Current” and “Previous.”
You should now have two datasets (current and previous) to compare in a single Excel workbook. The next step is to prepare your data for analysis using the Excel VLOOKUP formula to pull over all of the corresponding values from the “Previous” worksheet onto the “Current” worksheet and vice-versa.
If you pulled the same columns as I listed above in the same order then: in cell “I3” in the “Current” worksheet use the following formula: =IF(ISNA(VLOOKUP($A3,Previous!$A:$H,2,FALSE)),0,VLOOKUP($A3,Previous!$A:$H,2,FALSE))
Copy this formulaacross your spreadsheet to pull in the rest of the data (all you have to do is copy and paste the original formula and change the return value for the VLOOKUP from a “2” to a “3” and so on).
After you’ve copied the formula across, copy and paste the formula down the rest of your dataset.